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United States v. Colgate & Co.
''U.S. V. Colgate & Co.'', 250 U.S. 300 (1919), is a US antitrust case in which the United States Supreme Court noted that a company has the power to decide with whom to do business.〔http://college.holycross.edu/faculty/vmatheso/antitrust.htm#United States v. Colgate & Company〕 Per the Colgate Doctrine, a company may unilaterally terminate business with any other company without triggering a violation of the antitrust laws.〔http://ir.lawnet.fordham.edu/cgi/viewcontent.cgi?article=1797&context=flr〕
This case created an exception to vertical price restraints in vertical agreements. According to the ruling, resale price maintenance is generally illegal ''per se'', but if a supplier merely says it will not deal with resellers that charge less than the supplier's stipulated price, the supplier need not deal with such a retailer. This is a narrow exception, as companies are still prohibited from threatening or warning price-cutters.
==Facts==
Colgate & Co. had a policy of refusing to deal with vendors who sold below suggested retail price. Colgate simply refused to continue to deal with a vendor that Colgate determined was not abiding by the rules. In cutting off these contracts, Colgate was willing to allow a vendor to sell out current inventory.〔http://myweb.clemson.edu/~maloney/827/13.pdf〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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